Brookes new Global Strategy
In May Brooke launched its new 5 year Global Strategy accompanied by a new website and new logo. The new website launched on 9 May and, as well as being much easier to use and navigate than the old site, it has new sections for professionals working in animal welfare, healthcare provision, community engagement, research and advocacy whether in the academic, INGO or public policy sectors.
Brooke is an international animal welfare organisation with over 80 years’ experience dedicated to improving the lives of working horses, donkeys and mules. Brooke protects and improves the lives of working horses, donkeys and mules that fundamentally underpin the livelihoods of some of the world’s poorest communities.
100 million working horses, donkeys and mules provide invaluable support to daily life for an estimated 600 million people in some of the poorest places in the world, through haulage, transportation and production. Healthy working horses, donkeys and mules help to put food on their tables, send their children to school and build better futures for themselves and their families.
The Strategic Goals for 2021 are:
Global Reach: To help more working animals in need in more places around the world.
Sustainable Improvement: To make lasting change by working with a wide range of people and organisations that can directly or indirectly improve the lives of working animals.
Brooke’s integrated approach has evolved into the theory of change model. Animals can’t change their welfare, but people can. The work builds on this in three ways:
Communities: working with communities to provide them with the skills and support to unlock their compassion for animals and to feel the benefit that brings to their livelihoods.
Services: working with local health services, farriers and others to strengthen their skills so owners can get their animals the help they need when they need it.
Advocacy: working with governments at all levels and international bodies such as the UN to provide support and prevent abuse for practical and long-lasting change.